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Infinitus Ranked 46th of China’s 500 Most Valuable Brands
Release Time: 2014-06-27

On 25 June, The World Brand Lab announced the 2014 The 11th China’s 500 Most Valuable Brands in Beijing. Infinitus’ brand value was rated as RMB 36.889 billion (about USD 5.992 billion) this year and was ranked 46th in the best 500 list.

The certificate and trophy of "China’s 500 Most Valuable Brands"

The conference was hosted by Ms. Gehui Xu, a famous host of Phoenix. Four renowned professors delivered in-depth speeches respectively who were from European Institute of Business Administration, Stanford Graduate School of Business, Hass School of Business- University of California at Berkeley and Said Business School of Oxford University. Over 400 renowned companies and more than 100 media were present.

World Brand Lab, being one of the world’s most professional brand valuation consultancies,has been releasing China’s 500 Most Valuable Brands for 11 years continuously, which attracts much attention and recognition from all walks of life. World Brand Lab adopts “Economic Use Method” and initiated the unique “BVA Tools” to assess brands. By mathematical analysis, the Lab evaluates the profitability of an enterprise and predicts its prospect. Research results from the Lab have been used as important index when assessing a company’s intangible assets in mergers and acquisitions.

Mr. Leon Li, General Manager of Marketing Department of Infinitus (China), addressed a speech under the topic of “Brand Accomplished by Responsibility”, elaborating on the driving force of the Company’s great leap. He said, “Infinitus has been devoting to satisfying consumers’ health demands. We spread health philosophy and advocate healthy lifestyle to public actively and supply high-qualified products and service to consumers persistently. This is the root cause of Infinitus winning social recognition and public trust and constant leap of Infinitus’ brand value.”

Mr. Leon Li addressed a speech under the topic of “Brand Accomplished by Responsibility”

Prof.Simenson of Stanford GSB and Prof.Larreche of INSEAD Business School presented the award to Mr.Leon Li

It is known that Infinitus has been devoting to spreading the health philosophy of “promoting healthy life through life nurturing and vitality assurance”. It takes Health Responsibility as a breakthrough point, and describes its CSR initiatives as “to create a healthy life with Tri-balance (the balance of health, family and business), Tri-affluence (the affluence of time, wealth and spiritual life) and Tri-harmony (the harmony among individual, community and society)”.To satisfy consumers’ growing health demands, Infinitus also advocates a healthy lifestyle to public and holds several healthy campaigns in various forms. Thus, “Infinitus” brand value has shown a staggering growth since 2005. It rose from RMB 8.083 billion (about USD 1.18 billion) in 2005 to RMB 19.558 billion (about USD 3.02 billion) in 2011 and escalated to RMB 36.889 billion (about USD 5.992 billion) in 2014.

Brand value corresponds to the soft power of a company. It predicts quantitatively Infinitus’ prospect and highly approbates every effort on holding up the Company’s mission and fulfilling its responsibilities. Therein, the Company will harvest trust from customers and achieve the Mission of nurturing healthier lives.

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