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“Si Li Ji Ren” is the core value of Infinitus, the quintessential component of LKK corporate culture and the core competence of LKKHPG. It means “considering other’s interests”, and consists of three elements: helicopter view; thinking from others’ perspectives; caring about others’ feelings.
Mr. Sammy Lee, is from the fourth generation of the century-old Lee Kum Kee Group in Hong Kong. He has pursued the core values of "Si Li Ji Ren", rooted in China's traditional wisdom. So far he has written two books to explore the essence of this philosophical thinking.