Brand Name: Infinitus
Logo's connotation: The brand logo expresses a passionate release of inner power. Incorporating the colors of China, it presents Infinitus as a source of strength and a partner in happiness.
Brand Positioning: "Unleash the power from within". Infinitus believes that the greatest source of strength for people to improve their health and change their life and future is their inner power.
Brand Proposition: "Yes! I Can. Infinitus!" It is the belief in ourselves that gives us the inner power and strong will to overcome difficulties on our way to success.
Brand Value: World Brand Labs reports show that in 2011 the brand value of Infinitus stood at RMB 19.558 billion(approximately USD 3.1 billion), ranking 49th among "China's 500 Most Valuable Brands".